This KATHA Award-winning brand plays with the warm side of metal

By: Aly Dela Peña

 

Metal, highlighted in its glossy and polished finish, is the primary material in Industria Edition products. The brand, however, offers a warmer take on the material, says Jude Tiotuico, owner and head creative designer. He said that their pieces exhibit the rawness of metal, preserving its natural form even after it is crudely hammered and textured.

Industria’s design discipline, Tiotuico said, follows two things: familiarity and innovation. He shared that it is important for them to create pieces people can easily relate to. “It adds naturality to things. We design with inspirations from the world and natural phenomena, then combine it with other forms and shapes,” he shared.

 

 

“We still rely on artisan workers,” he revealed, adding that through imaginative design innovation and skillful material manipulation, Industria pushes the bounds of art techniques to challenge the possibilities of metalwork.

His inspiration is drawn from various things. It can be about animals and plants, the skirts of flamenco dancers, and even pancit luglog, a noodle dish from the brand’s home city, Pampanga. “Some are playful, serious, fantasy-like.” He said that if you see Industria pieces in one room, the diverse influences will always draw back to the brand’s ethos. “It ties it all together.”

Also on FAME+: Man of steel

 

 

The beginning of infinity

Tiotuico’s fluency in the art of metalwork and penchant for collaboration has driven Industria to where it is now. Just last month, they released a 10-piece collection called Ultima, which translates to “final.” He said that it was conceived because they want to explore the boundless potential of the material. Despite the name, the designer said that it is meant to show a certain technique to become a potential opening for other collaborators and designers.

The collection features hand-hammered steel with touches of leather and wood. Each piece is sculpted to form organic textures and natural shapes.

 

 

 

He said that collaboration thrives at the heart of the brand, adding that it should be a dynamic process of developing an idea. “I’ve had the chance to work with designers like Eric Paras, Budji Layug, Kenneth Cobonpue, Royal Pineda, Milo Naval, and Tony Gonzales who gave me more knowledge. Casually speaking with them, understanding each other, gives me that learning, it’s how I formed Industria Edition. I’m always open to creatives. We are collaborators.”

Tiotuico concluded that collaborating with different designers and artists takes concepts into different directions and sensibilities.

Metal may be one of the hardest materials, but there's no stopping Industria in working its magic and breathing life into exciting pieces that are sure to captivate the world this coming Manila FAME.

Explore more home, fashion, and lifestyle brands at Manila FAME 2025 at the World Trade Center Metro Manila, Pasay City Philippines on October 16-18, 2025.