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THE EVENT

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WELCOME TO MANILA FAME!

MEET LEADING HOME, FURNITURE, AND FASHION MANUFACTURERS

Hundreds of new collections by acclaimed international and leading Filipino designers are exclusively developed and launched in Manila FAME’s curated exhibit of global trends.

All You Need To Know
BE A PART OF MANILAFAME

I want to exhibit with ManilaFame I’m a Trade Buyer I’m a Journalist I’m a Visitor

INFORMATION FOR EXHIBITORS

Business Intelligence Digital Classroom Buyers Directory Show Circulars

INFORMATION FOR BUYERS

Whitepaper and Intelligence Supplier Directory

KATHA Award recognizes well-designed products in order to raise the standards of design and manufacturing of Philippine products. It encourages a spirit of creativity and innovativeness among Filipino designers, manufacturers, and would-be producers, in order to remain competitive in the export market.

Award Categories

Award-winning product designs

Major Awards

  • Furniture, Lamps & Lighting
  • Home/Holiday Décor, Houseware, Gifts & Toys
  • Fashion
  • Best Booth Design

Special Citations

  • Eco-Design Award
  • Component Innovation Award

Phases

30 Sept. 2025

Entry Validation

Deadline of submission. CITEM & Design Center secretariat validate entries for eligibility and completion.

08 Oct. 2025

Initial Deliberation

Jurors convene online to assess all valid entries and select a shortlist from the digital Book of Entries.

14 Oct. 2025

Final Deliberation

Actual shortlisted entries will be displayed onsite during ingress for the jury to deliberate awardees (except for Best Booth).

16 Oct. 2025

Final Deliberation (Best Booth)

Jurors will convene at the World Trade Center to conduct an onsite evaluation of the booths on the trade show floor.

16 Oct. 2025

Awarding Ceremony

After deliberations, the jurors will be invited to the Awarding Ceremony.

May 2026 onwards

Good Design Award Philippines & G Mark Japan

KATHA winners are automatically advanced to the final deliberations for the Good Design Award Philippines and subsequently the G Mark Japan.

June 2026

Good Design Award Philippines Awarding Ceremony

Announcement of Good Design Award Philippines winners, complemented by a side exhibition of the award-winning entries.

August 2026

G Mark Japan Final Screening

Winning entries from the Good Design Award Philippines are exempted from the G Mark Initial Jury Deliberation and automatically advance to the G Mark Final Deliberation.

November 2026

G Mark Japan Awarding Ceremony

Announcement of G Mark winners, complemented by a side exhibition of the award-winning entries.

Eligibility

KATHA Award accepts fully implemented works from Philippine-registered companies participating in Manila FAME 2025 with at least PhP 10,000 deposit made.
Entries must have been launched or made available to the market in 2025.
Products and booths designed by CITEM, its contracted Product Development Specialists for Manila FAME 2025, and Design Center, are eligible to join.

Evaluation Criteria

For Best Product Design
FORM: Execution of the idea, presentation, appeal, and ability to communicate purpose.
FUNCTION: Capability of product to deliver its intended purpose with clarity.
INNOVATION: Ingenuity and capacity to enrich human life with new or improved material or process.
POSITIVE USER EXPERIENCE: Deep understanding of end-users considering usability, accessibility, and emotional impact.
MALASAKIT: Measurable impact in line with United Nations' Sustainable Development Goals (SDGs).
For Best Booth Design
CONCEPT (25%): Strength and clarity of the idea reflecting the brand's identity.
USE OF SPACE (25%): Efficiency and creativity in maximizing the booth layout for an inviting atmosphere.
PRODUCT PRESENTATION (25%): How well products are showcased to highlight features and benefits.
VISUAL APPEAL (25%): The overall aesthetic quality to capture attention and evoke interest.
Judges evaluating products

Submit Your Entry for KATHA Award 2025

Submission Deadline is 30 September 2025

SUBMIT YOUR ENTRY

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