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Recognizing Exceptional Design

Your design deserves the spotlight and KATHA gives it one. The KATHA Award returns to Manila FAME this October 15–17, 2026 to celebrate the pinnacle of Filipino craftsmanship, visionary design, and modern innovation. Continuing a rich tradition of honoring groundbreaking creations since the 1980s, this award-giving body recognizes exceptional Philippine-registered companies that push the boundaries of product and spatial design.

Presented in partnership with the Design Center of the Philippines (DCP), KATHA celebrates beauty while elevating market readiness, material ingenuity, and commercial impact.

What makes a winning design?

Great design goes beyond appearance. KATHA Award evaluates how effectively a product brings together creativity, purpose, execution, and impact.

Eligibility & Guidelines

To maintain the highest standard of excellence, entries must meet the following criteria:

Company Requirement

Exclusively open to fully implemented works from Philippine-registered companies participating in Manila FAME 2026.

Market Release

Products must be newly launched or made available to the market within the year 2026.

Eligible Contributors

Open to products and booth spaces designed by CITEM, its contracted Product Development Specialists, and the Design Center.

Evaluation Criteria

Innovation & Creativity

Original concepts, bold ideas, and creative applications of materials that give products a distinctive point of view.

Functional Excellence

Design that works as beautifully as it looks—with usability, utility, and practical application at its core.

Aesthetic & Execution

Visual appeal, craftsmanship, presentation, overall execution, and design quality, including how effectively the product communicates its purpose to users.

Sustainability & Impact

Eco-conscious craftsmanship, ethical approaches, and the thoughtful use of locally sourced materials.

Judges evaluating products

For Booth Design

A compelling booth is more than a backdrop. It creates an experience that draws people in and gives products room to make an impression.

Best Booth Design entries are evaluated across four equally weighted dimensions:

Product Presentation 25%

How effectively the space highlights the unique qualities of its products.

Visual Appeal 25%

The booth’s ability to attract, engage, and inspire visitors.

Concept 25%

The clarity, depth, and strength of the booth’s underlying narrative or thematic idea.

Use of Space 25%

How efficiently and creatively the space is planned, organized, and executed.

Special Citations

Eco-Design Award

Recognizing the thoughtful integration of renewable or biodegradable materials and environmentally conscious approaches to product design and production.

Component Innovation Award

Recognizing ingenuity in materials and manufacturing processes that push industrial boundaries and open new possibilities for Philippine-made products.

Mark your calendar:
Key Dates & Deliberation Schedule

October 12, 2026
Monday

Delivery and setup of nominated products at the World Trade Center Metro Manila

October 13, 2026
Tuesday

Final Deliberation for Best Products & Ecodesign Awards

October 14, 2026
Wednesday | Morning

Final Deliberation for Best Booth & Components

October 14, 2026
Wednesday | Afternoon

Official Announcement of Winners

More than a Trophy

Winning a KATHA Award is an opportunity to place exceptional Philippine design in a larger conversation.

Awardees gain automatic qualification for the Good Design Award Philippines’ initial deliberation, with eligibility for the final deliberation—connecting KATHA recognition with another platform for design excellence.

Bring forward the product, space, or idea that represents where Philippine design is headed next.