TOUCHPOINT

Stories Behind Filipino Design Excellence

As the export promotion arm of the Department of Trade and Industry, CITEM is marking a first in its history of joining overseas trade fairs (OTFs) by showcasing a collective of Philippine brands in a digital trade platform.

Executive Director Pauline Juan talks about the journey—so far—to FAME+

I am beyond proud to have shown you today the product of two years' planning, design and build. One of the most challenging aspects of this endeavor has been the digitization of CITEM itself, of the Manila Fame team and our stakeholders in terms of strategy, work processes, and support system, including manpower and technology. To be quite honest, there’s still a lot to be learned, a lot of training to undergo, a lot of tweaks that need to be applied to the site itself.

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