Pure Culture

Pure Culture is a high-performance clean skincare brand that utilizes biocompatible natural + biotech ingredients showing real results in as fast as two weeks. We have made microbiome-friendly skincare accessible to Filipinos. We are also the very first toxin-free certified Filipino skincare brand, certified by the esteemed Safe Cosmetic Australia. The Philippine skincare market is very crowded with low-quality, low-priced options. 7/10 Filipinos have sensitive skin and this is associated with low microbiome diversity.

With this, 71% of skincare consumers are not happy with their skincare purchases -- it would work at first then it wouldn't. The biggest issue is that most products available in the country were not designed for toxin-rich and high-humidity environments and do not address microorganisms within our biome. Pure Culture, founded in Dec 2020 and launched in Aug 2022, is specifically designed for skin types thriving in high-humidity and toxin-rich environments. All Pure Culture products are microbiome-friendly, fostering results in as fast as two weeks and elevating skincare sustainability.

The brand believes in precise skin solutions hence the products, which start for as low as 295 pesos (making it affordable for everyone!) are segmented into body care, facial tools, oily/acne-prone skin, dry skin, and mature skin. Pure Culture is also entering the hyper-personalization space helping users address their skin conditions/issues faster than ever. Pure Culture is one of the very few Filipino skincare brands that are globally awarded and recognized, from the Vegan Beauty Awards of the UK awarding its Bulgarian Rose Gold Satin Creme the Top Product Pick for 2023 to being the only Filipino brand that made it to the 6 winners of the highly esteemed Think Clean Awards 2024 (Wild Algae Superskin Tonic). Even MDs speak highly of the brand, with formulations that are designed and done brilliantly. We are very proud to produce award-winning formulations and products that are naturally derived and maximized through biotechnology. We are also proud to say that we are a plastic-neutral+ company.

With every successful transaction on our website, we get to collect a pound of plastic from ending up in our oceans, our packaging is al recyclable with less than a pound of plastic per bottle (just the enclosures), we are a member of 1% for the planet with 1% of our annual revenues donated to savings our oceans.