The vibrance of the Province of La Union goes beyond its surfing spots and stunning beaches, as it showcases its inherent creativity through a community of artisans and entrepreneurs. Local creators specialize in basket and loom weaving, stone carving, bamboo crafting, needlework such as crochet, clay pottery, and woodworking, among other crafts – this is Tatak LUkal. ​ “Tatak LUkal” symbolizes how La Union products truly speak of local craftmanship and industry. ‘Tatak’, translated to ‘Symbol’ or ‘Seal’ and ‘LUkal’ or ‘La Union Local’ is how the province and its people come together to promote what La Union has to offer under the banner movement #LaUnionPROBINSYAnihan of Gov. Raphaelle Veronica "Rafy" Ortega-David, representative of the Filipino terms “probinsya” (province) and “bayanihan” (civic unity). ​ The Provincial Government of La Union provides developmental support to its Micro, Small, and Medium Enterprises (MSMEs) through a comprehensive Research and Development partnership with the Design Center of the Philippines and Department of Trade and Industry-La Union. It empowers the MSMEs to innovate and create new products by leveraging the materials and techniques they have mastered. Feel the possibilities of the province's crafting capabilities! Experience and bring home Tatak LUkal.

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