JOSE Boutique

OUR STORY

JOSÉ Boutique is a proudly Filipino brand of hand-crafted women's fashion pieces, created by Alicia Jose. Before Alice Jose founded JOSÉ Boutique, she studied Fine Arts in the University of the Philippines Diliman after which she was inspired to pursue a career in fashion. Distinctly "timeless, handcrafted and proudly-Filipino", the brand’s versatile repertoire of statement bags, designer shoes, and fashion accessories reflects the style and philosophy of its creator and designer. JOSE Boutique pieces are reflective of Alice Jose’s love for art, fashion and nature.

As one of the original trailblazers in the local Marikina Shoe Industry, Alice Jose launched into the Marikina-made scene with an unbranded shoe shop along the shopping district fronting the Philippine Women's University in the late 1970's.

Today over 40 years later, JOSÉ is as bold and vibrant as ever!

 

OUR CRAFT

JOSÉ Boutique places importance on craftsmanship. Each JOSÉ piece is meticulously crafted in the brand's original Marikina studio. Developing an actual product such as a handbag takes about a week - from pattern to product. One hand-crafted bag is the product of one full day of work.

OUR ETHOS

JOSÉ Boutique takes pride in artistry. Each design for a bag, shoe, or accessory is crafted by Alicia Jose. At a time when most local brands (and even international brands) have shifted to the use of synthetic leathers, JOSÉ Boutique was, and still is, determined to go against the grain. Their leather is sourced from Spain and Italy. The shoe molds, on the other hand, are from Europe and Japan.