Titonito is a business built during the time of the pandemic.

After the declaration of the lockdown, Patrick decided to quit his job and retreat to his province in Marinduque with his wife Diane. There they saw plenty handicrafts (nito) from his grandmother in the storage area. His grandmother told him that as years went by, fewer and fewer people appreciated the art form which is nito-weaving, thus affecting the number of orders, quality and the number of talented weavers.

Patrick and Diane saw the quality and value of the products and decided to post it on the internet, where they sold out all the stored products. From there, their investment grew from 5k now more than 100k in a year, with shipments all across the nation. Even better, is the number of weavers growing from 3 now to 30. This also encouraged other craftsmen and weavers of different materials - like uway, bamboo, soft and hard wood, cloth etc. to ask for help from Titonito to be able to sell their products.

This only shows that people in the Philippines indeed appreciate handicrafts, they just need the proper platform to see and appreciate its beauty, and that is through social media particularly facebook, instagram and many more.

 

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