Ai-She Footwear success story " The Chronicles of doing the dance of shoe business " I'm nurse, but i was not fortunate enough to go overseas, so I worked at the Laguna Provincial Hospital, my husband, on the other hand, worked as a seaman on a foreign shipping company for 15 years. In 2006 he had to undergo to undergo gallbladder operation,for which he recieved PH50,000 from his company. We wanted to use the money to start a business, but did not know where to start, Larry carried, a designer at a shoe factory that was about to fold up, suggested that we consider going into the shoe industry. With no knowledge about showmaking, we risk investing all our funds and started making shoes with 2 workers in a small nipa hut in my mother-inlaw's farm. By giving away samples of a new and trendy footwear to big stores outside Liliw. We were able to quickly develop a sizable clientele. An invitation to join the DTI CALAMBANGA FESTIVAL started the relationship with DTI, which provided assistance in reaching a wider market through the regional trade fairs. The business expanded, and at a DTI NATIONAL TRADE FAIR, we got a big brake with an export order for 5,000 pairs of shoes to Panama.With the Dti assistance, we had participated in international trade fairs, and we now export to different countries. In time, we were able to buy a 6,000 sqm lot were we built a 3-storey building for our factory. Currently, we employ 50 workers producing good quality and trendy shoes.

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