A brand is born
Featuring unique materials such as hand-carved mother of pearl and hand-sewn beads, Manila-based brand MIRTH&YIFT launched in January 2018 with a collection of intricate, handcrafted and well curated pieces for the modern Filipina. The launch featured mother of pearl flower earrings in one-of-a-kind limited-pieces-only approach, adorned with freshwater pearls and in soft colors of white, pink and yellow.
The brand and its aspirations continue to evolve and redefine its category with its collection of bridal tiaras, hair slides and earrings. The fresh, promising designs of cold porcelain flowers drew attention from the brand’s process of making its own cold porcelain material to sculpting each flower and hand-sewing them using non-tarnish coated wire creating dainty and contemporary pieces fitting of the Filipina beauty.
About the designer
Born and raised in Bulacan, May Samson-Lalata started a brand out of sheer inspiration to create and a self-taught will to design. Growing up, she would make accessories made of glass beads and cotton cords, and knotted necklaces from recycled fabrics. When in the corporate world where she dabbled mostly in marketing and brand management, May developed a solid entrepreneurial mindset and her passion for creativity brought MIRTH&YIFT to be.
Showcasing her art, it has been a joy (mirth) and a gift (yift) she is made to fulfill.
MIRTH&YIFT continues to strive to bring exquisite craftsmanship and distinctive quality in its signature pieces.
Following a series of private trunk shows to showcase its collections in its first year from inception, MIRTH&YIFT joined Rustan’s Filipiniana’s roster of prestige brands in July 2019 and giant fashion ecommerce Zalora at the start of this brand new year.
MIRTH&YIFT shares its journey with people and organizations that tirelessly commit to contribute to the Filipino community via its recent collaborations with World Vision Philippines and ICanServe Foundation.