The word “ennoble” literally means “to make noble, or to elevate.” This has been Ennoble's ethos since its inception in 2017.
The brand aims to ennoble natural materials and traditional craft techniques. They do so by collaborating with different community-based handicraft makers who are mostly from the province of Bulacan, where Ennoble is also based. There, they inject the traditional with an unapologetically quirky twist, which turns the rather mundane into something more fun and joyful.
As both of Ennoble's co-founders came from the NGO and Design sector, with almost a decade of experience in working with grassroot communities all over the Philippines, the brand is also naturally inspired to ennoble the lives of their artisans. Thus, everything they do with their makers is a creative and collaborative process, and they always make sure that the artisans’ compensation is transparent, ethical, and dignified.
There is this joyful, elated spirit Ennoble exudes. At face value, one can say it has something to do with their quirky designs. But as you dig deeper into their vibrant offerings, it is actually more about the joy of lifting - and ennobling - artisans and handicraft design.