Reuben L. Alderon founded Benjoy Inc. in 1992. The British native who had been working in the toy industry for a quarter of a century found himself impressed by the design capabilities of Filipinos. It was this admirable Filipino talent and skill that prompted Mr. Alderson to put up a toy manufacturing business in the Philippines that not only celebrated Filipino talent, but gave over a hundred skilled craftsmen and artisans sustainable work.


Benjoy Inc. specializes in soft toys like plushies, pillows, and dolls made with premium, hypoallergenic materials that have passed US ASTM and European EN71 global standards. It has also branched out to include a vast collection of toys for infants, from mobiles and mats to early-learning knick-knacks to basic clothing sets. During the pandemic, the toy factory had continued to conduct its business, spreading joy to children via its website and through determined resellers. It has even joined the burgeoning PPE industry with reusable masks made with the same premium, hypoallergenic fabrics used in their highly prized stuffed toys. 


For FAME+, Benjoy Inc. has brought out a line of delightful bedside comforts, koala and cow pillows that can double as toys, oversized unicorns that one can hug and sit on, sweet ragdolls decked out in adorable outfits, and animal-shaped bolster pillows for the big sleepers. It is also worth noting that the company has a very practical approach to its wares as most of the plushies and pillows are easily washable. Also introducing the new set of canopies and other baby necessities.

Customized orders—even for facemasks—are also available for the more particular customer. 

Spreading happiness and cuddles for almost 30 years, it is no wonder that Benjoy Inc. had created a name for itself locally and internationally. We don't just make toys, happiness is our business.

All Products from BENJOY INC.

Can't Get Enough
of FAME+?

Our free email newsletter is bursting at the seams with the latest in high quality design-oriented home, fashion, holiday, and interior products.

Your data is safe with us and you can unsubscribe at any time.
For more information see our Privacy Policy